Hi, how are you? If the thirst is real, it is especially so for Rhodes, a former track star, who became the center of attention. But we forget that these images are also a space where race, masculinity, and sexuality collide in complicated ways. Underwear ads have always navigated the ambivalence around explicit depictions of the sexualized male body, but they also contend with the erotics of race. The furor over the ad campaign featuring Marky Mark grabbing his crotch was a result of his incarnation of black hip-hop gestures through a white, boyish innocence.