Fed up with these unrealistic body standards and determined to champion body diversity, one model and body positive activist came up with a pretty cheeky idea. Diana Sirokai remade a popular Stuart Weitzman fashion campaign featuring supermodel Gigi Hadid and posted it on Instagram—and just like Hadid, she's totally naked, save for a pair of high heel boots. In her post, Sirokai took Hadid's image in the ad and placed it under a photo of herself posing the same way, showing a side-by-side comparison. I was just wondering how a Model My Size would look on this???? After some commenters argued over whether Sirokai or Hadid looked better, Sirokai stepped in to explain that pitting her body against Hadid's was never her motive.
Plus-size industry[ edit ] Fashion designers are starting to look more closely at the earning potential from plus-size clothing, and have used plus-size models for their advertising campaigns and catwalks. Mark Fast also used plus-size models in Fall ,  Fall ,  and Spring Lane Bryant began trading in the early s as a producer of clothing for "Expectant Mothers and Newborn"'. After a hiatus through the — period, Lane Bryant again began using plus-size models. Specialty model agency divisions[ edit ] Plus size models were first represented by model agencies in the s. Prior to this, models freelanced directly with retailers, designers and magazines.
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In it, journalist Leona Palmer ponders why whenever plus models are featured in mainstream magazines, they are pictured nude or at least partially clothed. One suggestion is that, because fashion generally fixates on extremes, showing a clothed thin model and a semi-nude curvy model creates overt contrast. Another possible reason is that controversial or edgy content attracts advertisers, which are the bread and butter rather than subscription rates for magazines. Or, sadly, it could finally just be for shock value: